Pure London
A Buyers destination for womenswear, childrenswear, lingerie, accessories of all the current trends that forthcoming season.
Held in Olympia within two floors, also a catwalk and presentations of new design ideas and trends. The ground floor area was huge, each business had their own stand of all different sizes and marketed towards mid-to high end markets. Some stands really stood out with the design and layout, this was really good as I am on the Graduate Fashion week stand group within our class this allowed me to gather ideas and inspiration for our stand at GFW 2013.
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| Use of mannequins and large tables for accessories |
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| Wallpaper background on stand walls |
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| Other ideas by using old style trunks and vegetable crates |
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| This stand was one of my favourites. The stand was quite big, it did not look like a typical shop stand which I think is why it worked, it was very open plan and allowed a lot of walking space. |
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Small lamp shades and crystal beads hanging from a leaf covered backdrop
LOVE this idea |
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| Fireplace in the centre of the stand walls, wallpapered background and variety of textile circles with mini mannequins on the fireplace. Iron garden chairs and tables with tea cups and plates....this stand was very well thought out and planned, there was a lot happening but it was not overpowering. |
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